Pacific Perfumes Fuses Culture and Sustainability in Packaging

Pacific Perfumes of New Zealand creates solid perfumes that capture the essence of the South Pacific. Their perfumery takes special skill blending botanical essences of flower, wood, fruits and resin, producing unique fragrances. Perfumes from Pacific Perfumes have never been tested on animals and ingredients are all from the plant world.

Elegant perfume needs elegant packaging, sustainable packaging in this case. Pacific Perfumes went with a design by Mike Peters that ended up winning the HBA’s International Package Design Award (IPDA). Lets explore….

The perfume itself is packaged in a simple wooden pot that is compact and beautiful to touch. A clever snap-to-system carved in the wood keeps the lid secure. The wood is made from sustainable Beech sourced from certified sustainable New Zealand forests. For every tree that is logged, another one is planted in its place.

Another piece of sustainable Beech is used to hold the wooden pot of perfume inside of a recyclable paperboard box. It is also a little gift. The shape of a Nikau tree (Palm tree that is native to New Zealand only) pops out, as pictured, of the Beech perfume holder to further symbolize the culture of New Zealand.


Tags: forestry green packaging new zealand perfume recyclable recycled renewable sustainable wood