Perfume touches us in a very special way, and what makes it truly wonderful is the fact that one’s appreciation is so personal.

 The increasingly popular trend known as “Niche Brands” tries to depart from the norms of traditional perfumery, both in olfactory identity of the products and by the distribution channel it utilizes to reach lovers of fine fragrances. Many new perfume companies are created to expand already large businesses, but in our segment, most brands are still fortunately created by love of fragrance rather than for economic motivation.

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